Why Squash Needs a New Podcast — And Why It Needs One Now

Squash is on the brink of something big.

With Olympic inclusion locked in for LA28 and a wave of talent pushing the professional game to new heights, the sport is perfectly placed to grow its audience, inspire new players, and reconnect with its global community.

But there’s something missing — something that almost every major sport has:

A dedicated, consistent, high-quality podcast that tells the stories of squash. There are some great podcasts out there, but there is a huge gap for something bigger, by the fans and for the fans!

Not just any podcast. One that’s:

• Available in video and audio

• In-person where possible — capturing raw, real conversations

• Covering the people, the events, the insight and the unknowns of our sport

Let’s explore why this matters now more than ever.

Podcasts are How People Discover Sports Today

Think about how fans get hooked on sports in 2024.

It’s not just about the matches — it’s about behind-the-scenes access, player personalities, and binge-worthy content. Just look at:

• F1’s Drive to Survive

• The Diary of a CEO

• No Dunks (NBA)

• The Tennis Podcast

Squash is full of characters, drama, rivalries and stories — but those stories are mostly untold.

A podcast is the most natural way to bridge that gap between hardcore fans, casual players, and brand-new audiences.

The Squash Community is Passionate — But Underfed

There are over 6 million players worldwide (some say less), yet professional squash content is surprisingly hard to come by. The few existing podcasts are either inconsistent, audio-only, or too niche to capture wider attention.

What’s needed is a regular, high-quality podcast that:

• Features players, coaches, sponsors, referees and club owners

• Explores the business, growth and future of the sport

• Covers news, controversy, event previews, and deep dives

• Talks about more than just squash, it could cover the business of squash, the training side and more

• Gives fans a voice, too

It’s not about replacing anything by the PSA — it’s about complementing it, adding context, personality and reach.

Squash Needs to Educate and Inspire

Squash is an incredible sport — but it’s not always easy to understand or get into. A podcast can:

• Explain the rules, scoring and formats

• Break down tactics and training in simple terms

• Introduce the history and heritage of the sport to new fans

• Share grassroots and club success stories that inspire others to get involved

It’s not just about entertainment — it’s about accessibility and education.

Video Content Is Key for Global Reach

With the rise of TikTok, YouTube Shorts and Reels, the modern sports fan consumes video-first. That’s why a video podcast is essential.

• Clips can be repurposed for social media

• Entire episodes can go on YouTube

• Visuals help people connect with players as personalities

• It increases shareability, especially outside the existing squash community

Audio is great. Video unlocks massive potential.

There’s Momentum — But No Central Hub

With players creating more content, PSA pushing innovation, and Olympic buzz building, squash is gaining traction. But we need a central voice. A hub where conversations can happen. A platform that amplifies what’s already bubbling beneath the surface.

A great podcast doesn’t just ride the wave — it helps shape it.

Squash doesn’t have a visibility problem — it has a storytelling problem.

The matches are electric. The players are inspiring. The passion is real. But unless we start showing the world who we are, they’ll never truly understand what they’re missing.

A squash podcast — bold, well-produced, and rooted in authenticity — can change that. It can be the bridge between player and fan, court and culture, present and future.

And it’s time we built it. Should Orange Squash create one?

Want to be part of it? Follow, support or contribute to the launch of a new kind of squash podcast — one that dares to go beyond the four walls.