Why Every Squash Club Needs a (Good)Website

If you’re running or helping with a squash club — whether it’s based at a leisure centre, independent facility, or tucked inside a local sports hall — there’s one tool that can make all the difference in your growth, visibility, and community building:

A dedicated, user-friendly, up-to-date website.

Here’s why it matters more than you might think.

1. Your Website is Your 24/7 Shop Window

Imagine someone in your town wants to try squash for the first time. Where’s the first place they look?

Google.

If you don’t show up — or worse, if they find a dead Facebook page from 2017 — they’ll assume the club’s no longer active. A website:

• Shows you’re open, active, and professional

• Gives clear information on sessions, pricing, and how to join

• Works for you even when you’re asleep or mid-match

2. It Makes Life Easier for Players (and Organisers)

A well-built website isn’t just for show — it saves you time.

• Add booking links so players can reserve sessions online

• Share timetables and class descriptions in one place

• Post event calendars, league results, or news updates

• Collect contact forms or emails automatically

That means fewer texts, calls, and “What time is junior squash again?” questions.

3. It Helps You Grow (Without Needing a Marketing Degree)

Your website becomes the hub of all your promotional efforts.

• Social media post? Link to your site.

• Local partnership? Point them to your offer page.

• School flyer or QR code? Straight to your junior sign-up form.

• Search engines? Now you can be found by new players in your area.

With a bit of smart SEO and local targeting, your club suddenly starts attracting the right people — people who actually want to play squash.

4. It Builds Trust and Credibility

Parents booking junior classes. New players joining a club. Potential sponsors checking you out. What do they all want?

Reassurance.

Your website gives you a platform to:

• Show testimonials and success stories

• Highlight your coaches, volunteers, and values

• Display your safeguarding policies and accreditations

• Look like a club that has its act together

Trust leads to bookings. Bookings lead to growth.

5. It Doesn’t Have to Be Complicated (or Expensive)

You don’t need a flashy site with ten layers of design. You need:

• A clear homepage with what your club offers

• A simple booking/contact page

• A timetable or list of sessions

• A few images, a welcome message, and some social proof

There are free and low-cost tools (like Wix, WordPress, or Squarespace), and if you want help — well, that’s what I do. A good club website is an investment in your growth.

6. It Keeps People Coming Back

A website isn’t just about getting new people in the door — it’s about keeping current members engaged.

• Update results, leagues, and photos

• Share news and achievements

• Post blogs (like this one!) to build connection

• Create a members-only area for booking, calendars, or coaching resources

Your website becomes the digital home of your squash community.

Final Rally

Courts, coaches, and committed volunteers are the beating heart of a squash club — but a good website is the nervous system. It connects everything, communicates clearly, and gives your club a pulse online.

If you don’t have a website yet — or yours needs a refresh — now’s the time to act.

Don’t let your squash club be the best-kept secret in town.